10 Captivating UX Case Study Examples That Will Inspire You
Dive into real-life examples of UX case studies that transformed big-named businesses including Apple, Google and Netflix
Ready to dive into the fascinating world of UX case studies?
If you're passionate about creating exceptional user experiences and love learning from real-life examples, you've come to the right place.
In this blog post, we'll explore some captivating UX case studies that include Apple, Google, Netflix and Dominos Pizza.
So, grab your favorite beverage, sit back, and get ready to be amazed by the incredible UX case study examples done by fellow designers.
Linkedin: How they Increased NotificationOpt-in Rates by 500%
A case study on how Linkedin uses a contextual question to encourage you to activate notifications
Netflix: A Masterclass in Pricing Psychology
A case study on how Netflix doubled sign-ups to their ad-tier with one simple design tweak
"Take up for Netflix's ad-supported subscription was initially slow.
The Wall Street Journal reported that only 9% of new signups opted for it, and of those who were happy to watch ads, 43% had downgraded from more expensive options.
So Netflix made a simple design tweak: to 'hide' one of their most popular packages."
Tinder: How they Convert 8% of Singles into Customers in Less than 15 Minutes
A case study on how Tinder uses persona-based onboarding and other UX strategies to get you hooked
Apple Maps vs Google Maps
A case study on why and how Google Maps is still winning against Apple Maps
"Apple and Google have been fighting for map dominance for nearly a decade.
In 2012, just months after Google Maps first hit one billion users, Apple Maps was set as the default mapping application on IOS."
Find out why Google is still the king of maps.
Dominos: Using Dark Patterns to Overcharge for Pizza
A case study on how Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more
"Dominos is really a technology company, that just so happens to sell pizza.
Although their stores seem to be everywhere, more than 90% of their sales are online. In other words; they're basically an online pizza retailer.
And, whilst creating a case study praising their subtle UX brilliance (this one), I stumbled across a darker side of their empire."
Duolingo: 8 User Retention TacticsTested On 300 Million Users
A case study on how Duoling uses the Zeigarnik Effect and other UX principles and strategies to keep it's users hooked
Ticketmaster: The UX of a True Monopoly
A case study on how behind the growing ticket sales and returning user base, lies a troubled experience with fundamental problems
"Ticketmaster, who merged with Live Nation in 2010, control more than 70% of the ticketing market. In short; they’re a monopoly.
And they’re often accused of abusing their power with high fees, being slow to react to bots and scalpers, and providing a service that routinely crashes during popular releases.
But let's ignore all of that, and go one level deeper."
Docusign: One Billion Signatures
A case study on Docusign and how and why they have an average rating of 4.9 stars on over 500,000 reviews on their iOS app
"DocuSign, the e-Signature service, holds many impressive statistics—including their headline numbers: 100 million customers, 1 billion users, spread across 180 different countries.
Even more remarkably, the IOS app has maintained a 4.9 star score over 500,000 ratings."
Notion: An Onboarding Masterclass
A case study on how and why signing up to Notion is a delightful experience
Morning Brew: How They Grew To1.5M Subscribers In 5 Years
A case study on how they use 'Open Loops' to increase activation rates and the many other strategies they use to grow exponentially
That's a wrap!
And there you have it! We've reached the end of our UX case study examples showcase.
Throughout this journey, we've explored a range of inspiring examples, each with its unique challenges, solutions, and lessons to learn.
From mobile apps to e-commerce platforms, we've seen how user-centered design thinking can transform digital products into delightful experiences.
Remember, the key to creating outstanding user experiences lies in empathy, creativity, and continuous iteration.
