Images are powerful things!

When it comes to landing page images there are certain types of images and techniques that have been proven to increase engagement.

In this post we're diving into the very best 5 image hacks you can use on your landing page to increase engagement and drive up your conversion rates.

We'll also cover an interesting bonus landing page image hack...

Let's do this.

1. Use close crops of people

When using people on your landing page it's important to have use close up images.

Ideally from the waist up is good.

From the shoulders up also works.

Use close crops of people for the win.

2. Smiles sell!

Smiles sell! Images of smiling people have been proven to increase sales and engagement.

The marketing and advertising industry has know this for years!

It's also been proven in landing page A/B tests.

Use images of smiling people on your landing page.

3. Use eye contact

Eye contact engages your audience! Be sure to use images where the people are looking directly at you. It will stop your users and prevent them bouncing off your page.

Don't believe me? The University of Newcastle did a two year study that proved posters with 'watching eyes' reduced bike theft by %62 percent!

The eyes are a powerful way to engage your audience.

4. Use images of your target audience

Use images of your target audience on your lading page.

For example if your target audience are plumbers, use images of plumbers on your landing page.

This is a technique advertising has been using for years and it works!

5. Use direction

My favourite hack! Direction can be used to lead your users eyes to your call to action.

For example, you can have an arm pointing in the direction of your call to action. This directs users eyes and increases conversions.

Other examples can be arrows or an graphic element that points towards your call to action.

Always have your image facing your call to action! It works.

Bonus image hack: Tell a story

Telling visual story is a very powerful way to grab your users attention.

The classic example that has been used for years is the weight loss 'Before & After' photo. This is proven 'story telling' image that gets your attention and tells a story.

Story telling images are also used widely on YouTube thumbnails to great effect.

Get creative and craft up a story telling image for your landing page for maximum engagement!

In summary

Image are powerful stuff when it comes to landing pages.

By using closely cropped, smiling people who are looking at the camera, part of your target audience and pointing towards your call to action - you can really influence behaviour on your landing page for the better!

Want more indepth ways to create killer landing pages? Of course you do!

Check out my new book Crazy Conversions here.